Creative thinker & leader.



Currently working independently.



See below for an index of selected work.



w/ Nike :

BHM 2020, Colin Kaepernick: True to 7,
Nike INC. c/o Virgil Abloh, SK.TV,
Just Do It: 30 Years, Nike On Air,
Additional Selections: 2017 — Present



w/ Brands & organizations :

Youtube Music, Serra: Who Knew?, Google,
Additional Selections: 2013 — Present



w/ Friends & for myself :

Garagisme, Blue-Sun Radio, Heads #10,
Quarantine Zine, Ride or Fry London,
Office Ultra, Who Is William Onyeabor?,
Personal Photography: 2003 – Present,
Franchise: Dynasty



*Everything made with talented people to whom I’m grateful*


Past & current clients include :

Nike, Youtube, Netflix, Google, Serra,
Calvin Klein, Facebook, Beats, Intel,
Gap, American Express, Aimé Leon Dore,  
The New Museum, Playboy & Samsung



Past & current collaborators include :

R/GA, Stink Studios, Work & Co, Blue-Sun,
Milk Studios, Garagisme, Alldayeverday,
Gin Lane, Protein, Catalogue Design,
Something Special Studios, Office Ultra,
HellaCrisis & Franchise



Don’t hesitate to write :

omaralmufti.studio@gmail.com



In Water Inc. 

©2020
Mark

Youtube Music


2018 - 2020
Made w/ Youtube Music & Work of the People

Creative Strategy Direction 


Global brand voice, creative and content strategy for Youtube Music social.

Inspired by YTM’s mission to “open the world of music” we developed a flexible creative territory to encourage exploration and celebrate the global impact of music in real time.

We began by defining our voice, using location coordinates to create a universal sense of place, and the CTA “Play Now” to express the urgency of discovery and audio/visual nature of Youtube Music.

This POV was then applied to an ongoing calendar of programming — introducing new voices through YTM’s Artist on the Rise program, surfacing playlists connected to cultural moments, weekly features of the most played music worldwide, and an editorial lens on iconic albums & videos for a new generation of fans.

Included here are some of my favorite moments.