Creative thinker & leader.



Currently working independently.



See below for an index of selected work.



w/ Nike :

BHM 2020, Colin Kaepernick: True to 7,
Nike INC. c/o Virgil Abloh, SK.TV,
Just Do It: 30 Years, Nike On Air,
Additional Selections: 2017 — Present



w/ Brands & organizations :

Youtube Music, Serra: Who Knew?, Google,
Additional Selections: 2013 — Present



w/ Friends & for myself :

Garagisme, Blue-Sun Radio, Heads #10,
Quarantine Zine, Ride or Fry London,
Office Ultra, Who Is William Onyeabor?,
Personal Photography: 2003 – Present,
Franchise: Dynasty



*Everything made with talented people to whom I’m grateful*


Past & current clients include :

Nike, Youtube, Netflix, Google, Serra,
Calvin Klein, Facebook, Beats, Intel,
Gap, American Express, Aimé Leon Dore,  
The New Museum, Playboy & Samsung



Past & current collaborators include :

R/GA, Stink Studios, Work & Co, Blue-Sun,
Milk Studios, Garagisme, Alldayeverday,
Gin Lane, Protein, Catalogue Design,
Something Special Studios, Office Ultra,
HellaCrisis & Franchise



Don’t hesitate to write :

omaralmufti.studio@gmail.com



In Water Inc. 

©2020
Mark

Black History Month 2020


Winter 2020
Made w/ Nike Purpose Marketing
Creative Strategy Direction & Creative


Strategic consultation and narrative direction for Nike’s 2020 Black History Month campaign, centered around diaspora communities and the shared experience of sport.

I worked with the team to develop the initial strategic territory for the campaign, and oversaw the campaign voice across product and athlete storytelling. Included here are two of my favorite films from a series made in partnership with Uninterrupted as part of the project.