Black History Month 2020

Winter 2020
Made w/ Nike Purpose Marketing
Creative Strategy Direction & Creative

Strategic consultation and narrative direction for Nike’s 2020 Black History Month campaign, centered around diaspora communities and the shared experience of sport.

I worked with the team to develop the initial strategic territory for the campaign, and oversaw the campaign voice across product and athlete storytelling. Included here are two of my favorite films from a series made in partnership with Uninterrupted as part of the project.