Nike On Air
Made w/ Nike Sportswear
Creative Strategy Direction
A multi-day design program hosted for Air Max Day in NYC as an open call for local creatives to submit their concept for the next Air Max sneaker.
Our workshop featured an in-depth visual tour of the Air Max lineage, and a multi-hour design immersion session hosted by Nike designers, local creative leaders and Nike collaborator Sean Wotherspoon.
Each design was submitted and the top three were selected by our design mentors. Those finalists went up for a public vote alongside others from Paris, Shanghai, London, Seoul & Tokyo, and the winner from each city had their shoe produced the following year.
The winner from NYC, a healthcare worker from Brooklyn named Gaby Serrano, created a sneaker titled “La Mezcla” celebrating the diversity and strength of the city.