Facebook : Moments
Spring 2017 (Unreleased)
Made w/ Work & Co.
Creative Strategy & Creative
Voice and tone crafted for the rebranding of Facebook Moments, a platform dedicated to sharing memories with those closest to us.
The work was never released, but I love the tone we developed. I also love that the team created this timeline/family tree visual inspired by George Nelson’s iconic midcentury clock.
![](https://freight.cargo.site/t/original/i/079d74b1fb8b3fd29fe9b15a908bf9b2c5b48610082d5f16076143eb29b042e1/Moments_02.gif)
Chobani
Spring 2017 (Pitch Concept)
Made w/ Stink Studios
Creative Strategy Direction
Redesign of Chobani’s online presence as a lifestyle and wellness editorial platform, pitched by (and awarded to) Stink Studios in NYC.
![](https://freight.cargo.site/t/original/i/bf847c68b70584f3b834c55ed894b187d12d6a338dd7443fc3607d42fce5544a/Chobani-Full.gif)
Tomorrow
Summer 2017
Made w/ Gin Lane
Creative Strategy
Brand voice and tone crafted for the launch of boutique mattress line Tomorrow.
We developed a complete identity system and tone of voice guidelines which we handed off to the brand’s in-house and agency teams to execute. Included below are a few of my favorites from the social content they developed based on our direction.
![](https://freight.cargo.site/t/original/i/aa6e289ba58c37ef3cc6fd3f01bdbfa68177f3039697cc6382c708d6ff2714a2/Screen-Shot-2020-04-01-at-20.55.43.png)
![](https://freight.cargo.site/t/original/i/51ee3d7501e010209a6248a077469200ac5180a1604983f3a6036fded1fa96a9/Screen-Shot-2020-04-01-at-20.56.21.png)
![](https://freight.cargo.site/t/original/i/12677807cb1174682c37a94989a2fcb137acdad630f935359fadb58a6cdadc72/Screen-Shot-2020-04-01-at-20.56.07.png)
![](https://freight.cargo.site/t/original/i/a3a3c215fb5f45dc352e52e581ee0e613ad0703360e09dcd3e02d4d79a094b0c/Screen-Shot-2020-04-01-at-20.57.29.png)