Facebook : Moments 

Spring 2017 (Unreleased)
Made w/ Work & Co.
Creative Strategy & Creative

Voice and tone crafted for the rebranding of Facebook Moments, a platform dedicated to sharing memories with those closest to us.

The work was never released, but I love the tone we developed. I also love that the team created this timeline/family tree visual inspired by George Nelson’s iconic midcentury clock.


Spring 2017 (Pitch Concept)
Made w/ Stink Studios
Creative Strategy Direction

Redesign of Chobani’s online presence as a lifestyle and wellness editorial platform, pitched by (and awarded to) Stink Studios in NYC.


Summer 2017
Made w/ Gin Lane
Creative Strategy

Brand voice and tone crafted for the launch of boutique mattress line Tomorrow.

We developed a complete identity system and tone of voice guidelines which we handed off to the brand’s in-house and agency teams to execute. Included below are a few of my favorites from the social content they developed based on our direction.