Creative thinker & leader.



Currently working independently.



See below for an index of selected work.



w/ Nike :

BHM 2020, Colin Kaepernick: True to 7,
Nike INC. c/o Virgil Abloh, SK.TV,
Just Do It: 30 Years, Nike On Air,
Additional Selections: 2017 — Present



w/ Brands & organizations :

Youtube Music, Serra: Who Knew?, Google,
Additional Selections: 2013 — Present



w/ Friends & for myself :

Garagisme, Blue-Sun Radio, Heads #10,
Quarantine Zine, Ride or Fry London,
Office Ultra, Who Is William Onyeabor?,
Personal Photography: 2003 – Present,
Franchise: Dynasty



*Everything made with talented people to whom I’m grateful*


Past & current clients include :

Nike, Youtube, Netflix, Google, Serra,
Calvin Klein, Facebook, Beats, Intel,
Gap, American Express, Aimé Leon Dore,  
The New Museum, Playboy & Samsung



Past & current collaborators include :

R/GA, Stink Studios, Work & Co, Blue-Sun,
Milk Studios, Garagisme, Alldayeverday,
Gin Lane, Protein, Catalogue Design,
Something Special Studios, Office Ultra,
HellaCrisis & Franchise



Don’t hesitate to write :

omaralmufti.studio@gmail.com



In Water Inc. 

©2020
Mark

Facebook : Moments 


Spring 2017 (Unreleased)
Made w/ Work & Co.
Creative Strategy & Creative


Voice and tone crafted for the rebranding of Facebook Moments, a platform dedicated to sharing memories with those closest to us.

The work was never released, but I love the tone we developed. I also love that the team created this timeline/family tree visual inspired by George Nelson’s iconic midcentury clock.






Chobani  


Spring 2017 (Pitch Concept)
Made w/ Stink Studios
Creative Strategy Direction


Redesign of Chobani’s online presence as a lifestyle and wellness editorial platform, pitched by (and awarded to) Stink Studios in NYC.






Tomorrow


Summer 2017
Made w/ Gin Lane
Creative Strategy


Brand voice and tone crafted for the launch of boutique mattress line Tomorrow.

We developed a complete identity system and tone of voice guidelines which we handed off to the brand’s in-house and agency teams to execute. Included below are a few of my favorites from the social content they developed based on our direction.