Creative thinker & leader.



Currently working independently.



See below for an index of selected work.



w/ Nike :

BHM 2020, Colin Kaepernick: True to 7,
Nike INC. c/o Virgil Abloh, SK.TV,
Just Do It: 30 Years, Nike On Air,
Additional Selections: 2017 — Present



w/ Brands & organizations :

Youtube Music, Serra: Who Knew?, Google,
Additional Selections: 2013 — Present



w/ Friends & for myself :

Garagisme, Blue-Sun Radio, Heads #10,
Quarantine Zine, Ride or Fry London,
Office Ultra, Who Is William Onyeabor?,
Personal Photography: 2003 – Present,
Franchise: Dynasty



*Everything made with talented people to whom I’m grateful*


Past & current clients include :

Nike, Youtube, Netflix, Google, Serra,
Calvin Klein, Facebook, Beats, Intel,
Gap, American Express, Aimé Leon Dore,  
The New Museum, Playboy & Samsung



Past & current collaborators include :

R/GA, Stink Studios, Work & Co, Blue-Sun,
Milk Studios, Garagisme, Alldayeverday,
Gin Lane, Protein, Catalogue Design,
Something Special Studios, Office Ultra,
HellaCrisis & Franchise



Don’t hesitate to write :

omaralmufti.studio@gmail.com



In Water Inc. 

©2020
Mark

Just Do It : 30 Years


Summer 2018
Made w/ Nike NYC
Creative Strategy Direction


Creative and strategic thought partnership with marketing, creative & digital teams to develop and execute a New York City point of view on the 30th anniversary of Nike’s most iconic campaign.

Following insights research & interviews, I defined a creative territory connecting the dots between local themes and the irreverent history of Just Do It, then worked with each team to oversee the narrative as the campaign came to life.

The result was a local initiative highlighting the power of sport for a new generation; a film series featuring athletes thriving in their communities, a full schedule of basketball & soccer tournaments, and a high-touch marathon training program.  

Included here are some of my favorite films from the series that set it all off.