Serra : Who Knew?
Fall 2019
Made w/ Stink Studios
Creative
Launch campaign introducing boutique cannabis dispensary Serra to Los Angeles.
Serra categorizes its range of recreational and medicinal products based on six universal feelings. We developed a campaign that encouraged LA to feel each of those feelings like they were new in town too.
![](https://freight.cargo.site/t/original/i/50be8b57c357df08e55cbeee5d543ee2ef0fa36e4b1e7336e71972fe6cb997c0/DSCF1719-80766.jpeg)
![](https://freight.cargo.site/t/original/i/756be3c782aa60c9c671fd17cff3390542ad765fcb0917e6ab95bf587f54eafc/SERRA_PrintAd-81236.png)
![](https://freight.cargo.site/t/original/i/f36e6842a669a841f95774ee175ec2389cbceb08b02b326f98d6c5127bdb4995/social-1.png)