Nike Inc. c/o Virgil Abloh

September 2017
Made w/ Nike Global NRG
Creative Strategy, Creative, Programming & Editorial

Launch campaign, event series and 260 page book for the release of designer Virgil Abloh’s debut Nike collection.

Using source material from internal discussions and design exercises, along with selections from Nike’s archives, we created an unedited world of images and text unpacking the references behind the project.

Following the initial campaign, we brought this world to life at New York Fashion Week as a post-modern university — “OFF CAMPUS” — celebrating the unexpected nature of education with a series of discussions and design workshops hosted by Virgil and an extended family of collaborators.