Colin Kaepernick : True to 7

Spring 2018
Made w/ Nike Purpose Marketing
Creative Strategy & Creative

Personal brand voice developed for Colin Kaepernick’s ongoing partnership with Nike. Inspired by the numerological meaning of the number 7 and Colin’s relentless pursuit of the truth.

To launch his first project, a jersey with no team, we photographed members of local organizations connected to Colin’s Know Your Rights initiative and asked what truth means to them. The following campaign featured Colin himself, marking the release of his first collaborative sneaker.